Overview
ROLE
Product Design (UX/UI)
TOOLS USED:
Figma, Illustrator
This project is a fictitious scenario, completed as part of UX studies at Reichman and Google's High-Tech School.
Background
Decathlon's We Play Circular program promotes sustainable business practices and circular economy solutions. This web platform, designed for renting equipment used by the Decathlon team, empowers sellers, managers, and VPs with intuitive tools that enhance engagement and streamline their experience within the program.
In 2023, Decathlon launched a subscription service in Belgium and the Netherlands named We Play Circular.
Subscribers can now borrow the gear of their choosing for as long as they want and exchange it for other products at any time. Returned gear is checked by Decathlon teams and refurbished for subsequent use.
Customers can rent a gear occasionally or over time.
In order to attract customers, the entire Decathlon catalogue is open, including textiles (except consumables and safety products). Insurance for damage and theft insurance is included, while the items are refurbished by Decathlon teams between each use.
The project is requiring a deep, structural and systemic rethinking of the company’s activity.
The Offering:
There are three subscription packages:
25£/month
EASY PACKAGE
50£/month
FLEXIBILITY PACKAGE
25£/month
FREEDOM PACKAGE
“Sustainability isn’t just about selecting eco-friendly materials or minimizing waste.
It’s about envisioning a holistic life cycle for each product—from creation to recreation to promote sustainability and accessibility in sports”
The Challenges
Creating a User-Friendly Equipment Management Interface.
Ensuring a Consistent and Scalable Design System.
Data Visualization for Monitoring and Reporting.
Overview
Step 1:
Store Employe
Michael Adams
Main needs:
Providing excellent customer service
Increasing efficiency
Achieving goals set by manager - up sale products Using a reliable and intuitive System
Pain Points:
Slow rental processing due to multiple steps.
No quick way to check customer history.
Difficulty in tracking damaged or missing equipment.
Ideation
Through my research, I identified the need for three key screens:
Main Screen – Designed to be simple and intuitive, ensuring a quick and seamless rental experience for both employees and customers.
Order Return Screen – Focused on providing employees with the most essential information at the moment of order return. What details are critical for processing the return? What actions must the employee take to complete the rental process and credit the equipment?
Customer Details Screen – A centralized hub for all customer history and interactions within our system, allowing employees to quickly access relevant information."
lo-fi Wireframe
Step 2:
Store Manager
Sarah Bennett
Main needs:
Automated stock alerts
Rental performance analytics.
Inventory dashboard
Pain Points:
Cannot monitor stock levels in real-time.
No alerts for equipment shortages or maintenance.
Struggles to identify high-demand products.